Certain core values are essential to Califoracle's success:

INTEGRITY
Califoracle Associates demonstrate aggressiveness and precise corporateering behavior in all dealings.

RESPECT
Califoracle Associates consistently treat their superiors with deference.

TEAMWORK
Califoracle Associates work together as a team for the interests of Califoracle and only Califoracle at all times.

INNOVATION
Califoracle Associates seek innovative and creative approaches to furthering the Califoracle way at any-and-all costs, except where those costs would harm the profits of Califoracle.

Environment
The environment is secondary to Califoracle profits and therefore should be treated as a nuisance and unnecessary obstruction to Califoracle's ends.

CUSTOMER SATISFACTION
Califoracle Associates convincingly portray customer satisfaction as a top priority while maintaining a true focus on the bottom-line: profits. Califoracle Associates never sacrifice profit for customer satisfaction.

QUALITY
Califoracle Associates make quality commercial transactions a part of day-to-day life and seek continuous improvement in that endeavor.

BUSINESS CONDUCT
Califoracle Associates observe the standards that have been established by Califoracle and always act within Califoracle's profit interest standard.